Ayers Financial provides holistic financial planning for clients who are driven to build a legacy around their goals and achieve a vision for their family. Built on the principles of respect and service, Ayers has been a trusted leader in the field for more than 20 years.

Patrick W. Ayers, RFC

Patrick W. Ayers, RFC

A lifelong resident of the Roanoke Valley, Patrick’s career in wealth management started in his family’s tax business. He observed there was no one person to bridge the gap between financial planning and tax planning strategies, often resulting in needlessly wasting hard-earned money. Patrick founded Ayers Financial Services in 1992 to provide a holistic approach to financial planning and wealth management based on knowledge, respect, communication and trust. As an independent firm, Ayers Financial Services has no sales quotas and no prepared product lines. Rather, it is based on personally working with clients to help meet their individual goals.

Patrick frequently serves as a guest speaker on local radio and television programs as well as conducts meetings and informational seminars to educate and empower corporations, universities, charities and individuals as they make financial decisions in today’s ever-changing marketplace. A graduate of Virginia Tech where he earned a degree in finance, Patrick maintains the designation of Registered Financial Consultant and is a member of the International Association of Registered Financial Consultants and the International Association of Financial Planning. 

Patrick and his wife, Tara, and their three children live in Botetourt County, Va. He enjoys traveling and spending time with his family, as well as coaching children’s sports activities and attending sporting events.